Custom software
E-commerce with its own logic
What it is
An e-commerce with its own logic is an online store built on your business's real commercial rules. It is not a template you configure. Customer types, price lists and sales conditions live inside the system, not as manual patches.
The problem it solves
Off-the-shelf store platforms solve the simple case: one product, one price, every customer the same. When your operation has rules, like prices by customer type, volume discounts or conditions that change by channel, those rules don't fit and end up handled by hand.
Handling by hand what should be automatic creates errors, delays and sales that depend on someone remembering to apply the rule. Custom e-commerce puts those rules inside the system.
When it makes sense
It makes sense when the way you sell doesn't fit a standard store: you handle different customer types, price lists or conditions that change depending on who is buying.
It also makes sense when you already have a store on a closed platform and hit its limit, where what you need can't be done without forcing the tool.
If you sell a few products at a single price for everyone, a standard platform will probably do.
What it does
- 01Applies prices and lists by customer type.Each one sees what applies to them, with no manual adjustments per order.
- 02Handles discounts and commercial conditions as system rules.They apply on their own when met, they don't depend on anyone remembering.
- 03Connects the catalog to your real stock.What's out of stock isn't sold. What sells is deducted from inventory.
- 04Integrates the payment methods you already use.The customer pays the way they expect to, with no extra steps.
- 05Gives you your own panel to manage products, prices and orders.Your team runs the store without depending on the developer.
What it connects with
It connects with your inventory to keep stock in sync, and with the payment methods you already use to collect payment.
If you use other internal systems, the integration is assessed case by case. What is standard is part of the build. Connecting an external system is defined and quoted as a separate module.
What it is not
It is not a store built on a closed platform that you rent and adapt. It runs on its own code, with no third-party plugins that later limit what you can change.
It is also not just a product showcase. It is your business's commercial logic running online.
How we build it
- 01
First we define the system, then we write code. We map your real commercial rules, the customer types, the conditions and the discounts, before programming anything.
- 02
It is built in modules. You can start with the catalog and cart, and add rules, integrations or a panel later, without redoing what came before.
- 03
The specific technology is decided during discovery, based on what your operation needs. We do not start from a fixed platform you then have to adapt to.
Seeing it work
We don't show client systems. Every build is under a confidentiality agreement.
What we do is talk through your operation and show you, in a navigable version, how a custom-built system works.
If you want to see one, get in touch.
Get in touchFrequently asked questions
Yes. We review your current catalog, customers and orders, and migrate them to the new system. The scope of the migration is defined during discovery, because it depends on which platform you are on today and how that data looks.
Yes. The catalog syncs with real stock, so you don't sell what you don't have. If inventory lives in another system, that integration is defined around how it is set up.
Yes. Because it runs on its own code, rules, lists or conditions can be added as the business changes. Each addition on top of what is already delivered is quoted as specific work.